If F1 teams prioritize marketing, why rebrand to Alpine?

[TolanaAudery]

Despite Alpine's limited sales, especially during the pandemic, and discussions of Renault shutting down the brand entirely, why invest heavily in rebranding the F1 team? Does the revenue generated by Alpine justify the costs of running the F1 team? This move seems akin to Mercedes rebranding as Smart, which sells more vehicles than the Alpine A110. What's the rationale behind this decision?